When you think of Barbie, you think of Mattel as the manufacturer and the owner of the product. However, not many people know what the origin of Mattel is and how it came to produce their best-selling Barbie. Based on revenue, Mattel is the largest toy company in the world. They produce high quality toys with different trademarks, such as Hot Wheels, Matchbox cars, Barbie dolls, board games, and they even tried producing video game consoles back in the early 80's.
The Mattel trademark origin was derived from the names of its founder, named Elliot Handler and Harold "Matt" Anderson. The names Matt and Elliot were combined and they ended up with the trademark called Mattel. When Elliot Handler's wife, Ruth Handler, became president of the company she established the Barbie product line, which became a huge success for the company. In fact, 80% of Mattel's profits came from Barbie sales.
On its early days, Mattel originally produced dollhouse accessories and picture frames. After the success of the company's dollhouse lines, Mattel concentrated on manufacturing toys and became publicly owned in 1960. Throughout 1960, Mattel purchased small toy companies that manufactured unrelated toy product lines. At 1966, Mattel purchased a small manufacturer of low-quality plastic lunchboxes which was used for manufacturing new kinds of products out of formed plastic.
Because of the formed plastic technology, Mattel were able to develop an innovative toy car parts that made their toy cars roll further and smoother. Because of this, Mattel opened a new line of toy cars called Hot Wheels. Up until today, Hot Wheels are still very popular. With different designs and great quality toy cars, Hot Wheels became one of the hottest selling toy cars in the world.
In 1987, Mattel distributed the NES or Nintendo Entertainment System in Europe. During those times, Nintendo didn’t have a European office and because of this, the early European versions of NES were called the Mattel version. Later, Nintendo opened its office in Europe and distributed the NES version. However, the only difference between the consoles is the Mattel or NES branding plaque on the face of the entertainment console.
Mattel was also responsible for distributing NES products in Canada. However, a court case resulted in making Nintendo the sole distributor of their NES line in North America and the co-branding with Mattel was stopped.
In 1993, Mattel merged with the Fisher-Price (also a well-known toy company) and purchased Tyco Toys, which was the third larges toy manufacturer at that time. The toys from the manufacturer that Mattel purchased were trademarked with Mattel.
Today, because of the different toy companies associated with Mattel, you will see that they produce different kinds of toys with the Mattel trademark. There are quite a lot of toys that bears the Mattel trademark today. From Hot Wheels to their Barbie product line, you will see the Mattel trademark in these products.
For most people, the Mattel trademark means great quality products that their children will definitely enjoy playing with. Mattel produces different kinds of toys for all ages and gender. Combined with the latest technology, Mattel can offer you the best toys available in the market that can last a long time. You can also expect Mattel's toys to be intricately designed and manufactured that it ca definitely attract children of all ages.
So, if you are looking for a high quality toy for your children, you should consider purchasing toys with the Mattel trademark imprinted in the box or on the toys. With this trademark, you can be sure of the quality of the products and you can also be sure that your children will enjoy playing with it for a very long time.
Whenever you are looking for the perfect toy for your children, go to your nearest toy store and look for Mattel products. The Mattel products will be marked with the Mattel trademark which can easily be spotted among the different available toys available in the market today.
Always remember that if you are looking for the best kind of toys that can provide maximum entertainment for your children and is safe for them to play with, Mattel toys are your best choice. They manufacture toys for different age levels and they also manufacture toys for both boys and girls.
Is there such a thing as free trademark search? The answer can be a yes and a no, why? True enough there are a number of preliminary sites that you can access without any charge, but you're not aware the company's terms pertaining to service or product names.
You must do a comprehensive research before you can actually tell the availability of a name. What is a trademark? According to its definition, trademark is defined as a word or unique name, phrase, symbol, logo, image, design, or may be combinations of these different elements that distinctively identify the service or product you offer to customers; this distinguishes a particular company from their competitors. By means of a trademark registration, you can get government protection while you're doing your business. This is a trademark benefit that only registered companies enjoy. Another benefit is that no other company can use your name, or a similar name, nor offer products and services that are like yours. There are even times when the benefits enjoyed by a company extend beyond their chosen industry.
The Internet is widely used nowadays, and it is a great tool to make a free trademark search online. There are websites that you can visit to check existing trademarks if you want to apply for one on your own. Make sure that you plan for a unique trademark that will set you apart from the rest.
1. United States Patent and Trademark Office or USPTO – they have their own site where you can do some searches of Federal trademarks. While you're inside their site, check out the PT depository library and download it. You may also want to check the list of goods acceptable for identification. The site also contains other documents about the basic facts of trademarks. But the site is not that complete. In fact, you can't find a list of state trademarks, DBA records, newspapers, company directories, product announcements, and many other important papers. The site does not offer an intelligent search that gives emphasis on spelling variations, synonyms, word placement; you have to enter the variations manually.
2. State Secretary Website – depending on your state, you can find a searchable database by state online. Usually, this site doesn't include a list of federal trademarks, other state's listings, and a common-law database. If you can find a state site, you must determine if it's updated regularly and if it can intelligently search.
3. Yellow Pages – the users are allowed to make a nationwide search by entering the name of the business and make sure that you leave the remaining fields blank. Like the USPTO website, yellow pages don’t make intelligent searches unless you enter the variations.
Free trademark search online can be of great help for you. So take advantage of the free resources available on the net. Gather all important information that you might find useful. If after some time you're not satisfied with the result, then you can easily hire a private company or an attorney to make a thorough and detailed research.
If you want to file a trademark application, you can file this with USPTO. They will ensure that there is no existing trademark that is similar or looks just like your mark. But just a reminder, the USPTO office wasn’t organized mainly for applicants but for the existing trademarks. Their main objective is to search possible infringements in your filed trademark.
Securing a trademark application has certain roadblocks that you need to deal with, so while there is still time, do your homework and have that search done in time. By visiting the depository libraries, you can search existing trademarks manually. If you want to conduct an electronic trademark search, you can utilize TESS. Don’t forget to visit TARR to track your application's progress.
Expect that before your application will be approved, it will be subject to scrutiny. The USPTO will make sure that your application is unique and is not identical to the existing trademarks. The slightest resemblance of copyright infringement can send your application rolling to the trash bin. If you don’t want to encounter any problems with your application, make lots of free trademark searches and be prepared. This way, your application can be easily approved.
Patents and Trademarks
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