The word logo itself came from the Greek word logotipos which means a detailed graphic icon, element, or symbol of a trademark which is positioned in a distinctive typography.

The classic logo is creatively planned to easily attract attention and recognition from potential consumers or mere spectators. The logo is basically just one of the many features of a company and/or its commodities for commercial and/or distinction purposes. Logos for each brand is distinguished by its color, shape, fonts, and icons which will help it to be set apart from similar brands in the corporate world. But logos can also be utilized in the recognition of non-corporate organization or institutes.

In a crazy fast paced world of the 21st century, it is imperative that a logo is unique form all others to steer clear from unnecessary misunderstandings in a buffet of potential consumers, associates, contractors, and the general community (whether domestic or global). After a logo has been formulated, it can be now ready for trademark registration to protect it from illegal users.

The success of a logo can be determined through its individuality or distinctiveness which will avoid any perplexities with other logos. It should also be practical which can be utilized in a variety of situations without losing its reliability. The logo must also be a good representative of a company and/or its commodities. Another is that it must be visually effective in attracting its target audience. The best logo is the one tat generates widespread curiosity in a positive viewpoint.

"Trademarking" a logo will necessitate the expertise of a trademark attorney. Usually, a design search is carried out to verify that the chosen logo will not cause infringement on other existing registered trademark logos. In any trademark lawyer's opinion, a good logo design is the integration of the best features of the whole collection of proposed well-designed logos. This is due to the fact that the magistrates favor a trademark logo with a backup of a collection of logos with identical designs. This said collection is known as a family of marks.

The trademark attorney will also verify that the formulation of the logo works hand in hand with the trademark search. Coming up with a logo that is unique as well as its practical marketability will boost the possibility of not finding an identical logo that may have greater trademark rights. The trademark lawyer will basically give assistance in ironing these problems and is also highly knowledgeable about the application process of a trademark logo.

The trademark lawyer will then discern if the logo meets the criteria of legalities that are needed for it to be registered.

Now, formulating a logo is another thing. The logo is imperative in creating brand consciousness. The logo can be known as a company's face. In any case, it should be presentable as well as visually interesting.

In formulating a logo, there are two methods of doing it. One method is by designing or inventing an original logo. The second method is by the employment of logo design sites that provides assistance in the creation of logos. The best way to pick a logo design site that will be compatible to the company or organization's standards is through the sites' design sample logos or portfolio. It is best not to hesitate to ask if they can come up a collection of logos that the company may choose from. Having a collection of logos can also help if the primary chosen logo was not accepted for registration.

In any case, with or without the help of a logo design site, a creative mind will help in the formulation of a logo. In deciding the structure of logo, it is best to have a line of logo designs to choose form. By doing so, there will be enough designs to choose from and at least may be one of these logos will pass the criteria of becoming registered as a trademark logo. Coming up with a distinct design will be easy for it to be registered and enjoy the trademark protection.

Lastly, one should open their mind, heart, and soul when coming up with the best unique logo design that will please the gods of both the corporate world as well as of those of the courts that grant registrations. Also, multiple ideas are better than one. So, extensive research and scouting for ideas and suggestion will be of great help.


A trademark lawyer is qualified to handle cases related to trademark law and trademark practice. Trademark lawyers are regulated often as professions. They can pass a batch of examinations on various trademark cases to comply with the requirements while maintaining professional standards and ethics to ensure a formal registration being a trademark lawyer.

Typically, this position under commonwealth jurisdictions which include New Zealand, the United Kingdom, and Australia should meet some qualifications to be called as trademark lawyers. The qualification is called "protected" or "exclusive" title. However, in the United States, this specialized examination is not required.

Trademark registrations require comprehensive knowledge about its procedures and laws. Using the services provided by trademark lawyers is recommended. They can give you advice regarding the different aspects of trademark applications and services.


Their roles include:

1. A trademark lawyer is responsible for helping you choose a trademark of a certain product or slogan of a trademark. He is also responsible for ordering a search report in connection with your trademark. After getting the results, he will provide you with counsels if using your proposed mark is safe. He will also entertain your questions and inform you about the cost of registration, getting a trademark, and how a logo or slogan became trademarks.

2. A trademark lawyer must help in drafting your trademark application. He should give special attention on the product's description. This is important during your trademark registration.

3. A trademark lawyer ensures that your application is complete. He must review the drawing page and specimen to determine if they comply with the USPTO requirement. Slight differences of the specimens are apparent and depend on whether it is a trademark slogan, product name trademark, or trademark logo.

4. A trademark lawyer must be able to communicate well with the USPTO. This is essential when answering any objections from the USPTO lawyer regarding your trademark application. Your lawyer must write briefs which address the initial objections upon trademark registration.

5. A trademark lawyer is ready to advise you in all aspects of trademark filing and registration. You must learn about trademark searching, online trademark searching, trademark costs, and steps on getting a trademark through trademark FAQ reviews.

6. Moreover, a trademark lawyer can counsel you about handling situations including receiving desist and cease letter. This letter is written if one party believes that his or her trademark is infringed. Your lawyer should evaluate desist and cease letter and offer you the needed assistance.

There are many resources wherein you can look for the lawyer's names such as online directories and yellow pages. You can also ask your friends to find a good lawyer. But besides your effort, you failed, then it is recommended to visit the referral services of the state bar lawyers.

Finding a trademark lawyer is easy but to find the best needs more effort and time. If you get a lawyer who is a beginner or never practices his field of specialization for quite sometime, then expect that your case is a gamble. A new lawyer is still unstable and is not be good enough to handle tough cases.

You can ask the help of a lawyer whom you trust to find the best trademark lawyer. The importance never solely lies on the lawyer's name but on the quality of services he can provide. A trademark lawyer is in a good position to be confident enough that your case is well handled as expected. Try finding a trademark lawyer in your area who has the skills in handling trademark related cases. If the lawyer rejects to handle your case, he could probably suggest another good lawyer perhaps.

However, you need to know that lawyers often receive "referral fees" especially if they send trademark cases to law firms or another lawyer. The amount must be significant, it is about one third or one fourth of the total amount paid to the lawyer who will handle your case. This will motivate the lawyer to give you important information regarding a good trademark lawyer. You can ask the lawyer if he is going to ask for referral fees first to become comfortable when asking. Finding the best trademark lawyer is not difficult at all. By asking decisively and eagerly, it is not impossible.