How consumers would use the national whole chain traceability system
This research and extension effort is focused on creating a traceability system that is useful for all supply chain users, from consumers, ranchers, packers, to government agencies. The National Whole Chain Traceability Institute (NWCTI) project directors are Michael Buser, associate professor in the Department of Biosystems and Agricultural Engineering; and Brian Adam, professor in the Department of Agricultural Economics, both of Oklahoma State University.

The food traceability market is projected to grow about 9% from 2014 to reach $14,304.9 million by 2019.  The growing buyer concern for food safety and increasing incidents of food mishaps are among the operating factors for the food traceability market. Even so, the high cost paid for by the food industry for traceability equipment, and the privacy issue involved are restraining the growth of the market. The continuous development in emerging markets such as Brazil, India, and China areopening up new opportunities for the food traceability market.

Traceability is the foundation to mitigating food safety, defense risks, and reducing vulnerabilities in your supply chain – you cannot solve a problem you don’t know you have!
In this webinar Tejas Bhatt Director at the Global food Traceability Center outlines the characteristics of traceability that can bring value add to your food processing / manufacturing business including:
- Operational Efficiencies
- Market Access
- Risk Management.
Sage ERP can help improve your businesses traceability system. See more...



What's The Difference Between Eggs Healthy Food Living Diet Organic Free Range

Most people feel all food should have clear labelling describing where their food was sourced, according to research commissioned by popular free-range chicken company, Lilydale.

"We are seeing this resurgence back to better knowing what we are consuming and there is a growing need from Australians to be able to trace their food," Lilydale Senior Brand Manager Anna Wesser told The Huffington Post Australia.

"And for us, that comes down to quality. We're proud of our home-grown produce, so we wanted that to be transparent for our customers."

The Australian-owned and operated company has introduced a new labelling system that enables consumers to trace each pack of free-range chicken back to the farm from where it came.

"Every farm that our chickens have been grown on from has a unique farm code. Every pack of Lilydale free-range chicken now has a secondary label that features this code and a picture of the farmer," Wesser explains.

Consumers can log on to the Lilydale website,key in in their 'farm code' to peruse through information regarding the farmer and their background as well as details and footage of their property.

It's a trend which has infiltrated the vegetable and fruit aisle of Australian supermarkets but Lilydale is the first to introduce the labelling system in the meat and poultry industry.

The business has recently come under fire following reports that its produce was free-range but not organic. Lilydale confirmed in February that while its birds are reared in low-density, open-access barns, they are fed genetically modified grains and legumes.

The move comes as Australia looks towards new country of origin food labelling laws that are set to come into effect on July 1.

The new labels will indicate if food is grown or made in Australia as well as proportion of Australian ingredients.

Based on the 'Food Traceability' study, 96 percent of surveyed consumers look for food sourced from within Australia. 70 percent are concerned about the risk of disease being imported from overseas food products and 81 percent are worried about lower standards and regulations on imported food.

And the trend towards transparency extends beyond the food market. Consumer brands and enterprises are adopting similar tracking technologies to better inform customers of their purchases -- and their impact.

Social enterprise 'Thankyou' is a flourishing Australian brand that sells both food and body products across supermarkets. Each product is fitted with a digital ID that allows buyers to track their global impact.

The enterprise works under a share-holder free models that sees 100 percent of its profits given to water, food and health charity projects world wide. Read more...

As a result of globalization, food production and distribution systems have become more interdependent. To be able to lessen the wastefulness of food, and keep an effective value chain covering everything from production to consumption, a technologically advanced traceabilityis needed. Traceability allows you managethe potential risk in the supply chain. Currently, by law in Japan, European Union (EU), and the United States, specific standards for food traceability are mandated internationally.

The are two main forms of traceability system which is internal traceability and chain traceability. Internal traceability pertains to recording of data inside the organization or any separate geographic location. Chain traceability looks at recording data and transferring it through a supply chain among intra and inter organisations. Based on the the category of business, traceability data may be both static and dynamic. Static data is fixed, whereas dynamic data changes over a period of time. To be able to capture, record, store, and share traceability data efficiently, use of software like Enterprise Resource Planning (ERP) and database management solutions, cloud computing and SaaS (software as a service) solutions areexpected to lead towards lower cost and cost-effective operations.

The food traceability technology industry is mainly driven by technology.
An example of food tracebility is the newest DNA Spray-On Technology That May Transform Food Traceability


See Food Safety News - DNA Spray-On Technology Could Revolutionize Food Traceability
"A  liquid solution containing unique bits of DNA that gets sprayed on foods in order to easily identify information about where it came from and how it was produced in the event of an outbreak or recall. DNATrek, a Bay Area startup, is hoping to revolutionize the food traceability industry with DNA “barcodes” that can be added to fruits and vegetables via a liquid spray or a wax. The company says the tracers are odorless, tasteless and pose no food safety risk.

GenomeTrakr is FDA’s version of Hoover’s fingerprint file

FDA is pioneering the use of whole genome sequencing to reduce illnesses and deaths from foodborne illness. GenomeTrakr, a network of federal, state, academic, and other laboratories around the world, is making genomic information from foodborne pathogens publicly available so it can be used to speed outbreak investigations and to improve food safety processes.